What is that ‘Digital Transformation’ about?

What is that ‘Digital Transformation’ about?

Recently, the term „digital transformation“ has become more prevalent. Sometimes, people talk about “cool apps”, another time they are talking about technical innovations or even the new digital phase of evolution, such as the “internet of things”, on the horizon of...
A Personal Retrospective

A Personal Retrospective

After more than 15 years in various marketing functions and management positions in large corporations, I am now again on my way into self-employment. My impression is that ‘digital’ and ‘real’ life will merge more and more. Hence the decision...